To tell or read about any exhibition is a thankless task. It is an exhibition, so that manufacturers and players of any industry can show themselves and see others. This year, according to tradition, we moved our mobile brigade to Germany, to the city of Hannover, to show ourselves and look at others at the world’s largest exhibition devoted to information technology, CEBIT 2010. And we traditionally publish a photo report, with brief comments, to you could admire the perfect or be surprised by the unusual.
Last year, CEBIT, as it seemed to us, was deliberately bright and “rich”, as if all the exhibitors agreed to ignore the crisis and exhibit one hundred percent. The exhibition was opened by none other than Arnold Schwarzenegger, “our man in California.” The current governor-terminator of the most technologically advanced state fits perfectly into the entourage and attracted a lot of attention of non-profile media to the exhibition.
This year everyone seemed to calm down. There were less loud statements and initiatives, and the very atmosphere of the exhibition, as it seemed to us, became calmer, more measured, and at the same time restrained and businesslike. During the rise, all the attention is focused on business, and the advertising tinsel, which is usual in times of bread, is receding into the background.
The general partner of the exhibition this year was sunny Spain, a very decent country, but in the IT field it is neutral and imperceptible. Maybe we missed something? But here, it seems, there is also a little bit of politics: Spain is now presiding over the European Union, and an all-European event like CEBIT could not be ignored.
If you mention trends, then Green IT, which became almost the motto of last year’s exhibition, in 2010, inevitably added cloud computing, high-performance systems and open source software.
All we have seen, of course, is not to be listed, but we’ll be happy to show a little of the memorable ones.